Advertising research paper

Topics: Advertising, Advertising agency, Infomercial Pages: 10 (4228 words) Published: September 28, 2013
I feel strongly about advertising. I used to think that I wanted to one day work for an ad agency. I later developed a strong personal feeling that advertising as a whole simply does not look out for the well-being of their targeted audiences and I did not want to earn a living by misleading people. Obviously not all advertisements are misleading and many people who work in advertising care about the well-being of their audience. With that said this paper has no biases and discusses the pros and cons of advertising. I wrote this hoping that people who are considering entering the field of advertising will read the material and be better educated on the workforce that they desire to enter. The readers of this paper probably will not know most of the information in this paper and I feel this will help them make a far more educated choice on whether or not they really want to enter the field of advertising. The readers of this paper who already have personal opinions on advertising may or may not have their opinion swayed by the information presented but once again, that is not my purpose, my purpose is to help develop further conversation on the question whether advertising is good for America. A method I enjoy using for any paper and I feel it worked quite well for this paper as well is asking questions to the audience. I feel when an author asks a question in their work to the reader it is quite powerful and it forces the reader to pause for a moment and critically think about the question that has been presented. This critical thinking by the reader will do nothing but help them make a secure personal opinion on the subject at hand. The paper is inspired by chapter six of our textbook Convergences. Chapter 6 is titled Packaging Culture and the first cluster in this chapter is called How to Make an Ad. The cluster is dedicated to examining and evaluating advertising and since advertising is a great passion of mine this cluster inspired me to do my own research on advertising, which led to the development of this paper. There is quite possibly nothing in the world that affects everyday life of the average human being more than advertising. Television commercials, radio commercials, billboards, newspapers consume a hefty portion of the typical persons day and these commercials and billboards have one goal in mind and that goal is to sell, sell, sell to the viewer, reader, and/or listener. When people think of advertising they generally think of commercials. Commercials are certainly a way to advertise but there are many different forms of advertising. In fact the typical definition of advertising is defined as the act or practice of calling public attention to one's product, service, need, etc., especially by paid announcements in newspapers and magazines, over radio or television, on billboards, etc. The definition doesn’t bother to list all the different ways to advertise because there are so many. The definition simply ends with etc. which of course means etcetera which is a short way of saying “there are too many to list”. Creative minds all over the world try to come up with different ways to advertise besides the usual commercial that someone can see or hear. Entrepreneur.com is a quite famous website that offers many tips on how to become a success. Roy H. Williams, who is the founder of the worldwide known ad agency Wizard of Ads, lists many creative ways to advertise besides the norm on Entrepreneur.com. Some of the tips can be quite frequently witnessed such as putting a door-hanger that displays an advertisement on a doorknob and placing flyers underneath windshield wipers of a vehicle. One tip that is not witnessed very often and is definitely the most unique tip given is having a nighttime silhouette. “You've probably never seen one, but that's all the more reason you should do it. Nobody else in your town has seen one either. First, locate a windowless wall at least three stories tall in a part of town that has...

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