Bmw’s Dream Factory & Culture

Topics: Management, Job satisfaction, Organizational studies Pages: 3 (791 words) Published: July 25, 2013

BMW’s Dream Factory & Culture
Harriet L. Staten
Strayer University

BMW’s Dream Factory & Culture
Hellriegel and Slocum (2010) described the BMW culture as entrepreneurial in nature. It involves creativity and high amounts of risk taking. Employees at all levels are encouraged and expected to participate in the success of the organization through innovation and creativity. There are few if any hierarchal barriers to this creativity and innovation. All employees are treated and respected as part of the team. All ideas for making better cars are heard and regarded equally whether voiced by engineers, managers or assembly workers. “Individuals from all levels of BMW work side by side” (Hellriegel & Slocum, 2010, p. 522).

The model of leadership illustrated at BMW is participative leadership. Participative leadership allows employees at all levels to participate in the decision-making process of an organization. (Ecoggins, n.d., p. 84) The participative leadership model lends itself to teamwork and collectivism, which is clearly evident at BMW. As a result of participative leadership at BMW, the organizational culture is team-oriented. Everyone works together to achieve a common goal while performing their specific individual tasks well. Employees become adept at establishing informal networks, working within teams and engaging in other group actions such as informal brainstorming sessions. Claussen comments “The difference at BMW is that [managers] don’t think we have all the right answers. Our job is to ask the right questions” (Hellriegel & Slocum, 2010, p. 522). This mentality further encourages commitment and participation on the part of associates as well as fosters open and candid communication. Members of the BMW team are briefed at the onset and often reminded of the near extinction of BMW in 1959 when they nearly bankrupted and faced being acquired by Mercedes....

References: 1. Ecoggins. Most Recognized Organizational Leadership Models. Retrieved from
2. Employees. (2009, December 21). Retrieved from
3. Hellriegel, D. & Slocum J.W., Jr, (2010). Organizational Behavior (12th ed.).
Mason, OH: Cengage Learning.
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