Texas A&M University - Commerce
MGT 527 – STRATEGIC MANAGEMENT
Professor: Dr. Mario Hayek
November 9, 2011
I. Executive Summary
This executive summary contains a succinct explanation of the details of the ownership and operation of the organization, product description and benefits offered, the opportunity in the marketplace for E(ase)-Receipts, and a surface-level of description outlining the costs and anticipated ROI for launching E(ase)-Receipts. The Team
The organization, E(ase)-Receipts, is owned and operated by six individuals, each with an equal ownership in the organization. Each member of the organization brings a tremendous amount of experience, education, and drive which is demonstrative of the foreseeable success E(ase)-Receipts will create in the marketplace. * will be responsible for maintain a pulse-check on critical risks for E(ase)-Receipts. Given experience in extensive project management and analysis-type functions, she will be an asset to assessing the critical risks for E(ase)-Receipts. * has an extensive financial background, both academically and professionally, which fully qualifies him to attend to the financial responsibility of E(ase)-Receipts. Also, has a professional technology background, trained in many technological programs, which will further assist in the successful implementation of E(ase)-Receipts into the market. will be in charge of the sales and marketing components of E(ase)-Receipts. Given very successful career in the sales arena, and among many different industries, her sales success will properly position and expand the presence of E(ase)-Receipts in the market. * will also be a key member of the marketing function for E(ase)-Receipts. has also had experience in the sales aspect, also among many industries, and has had further experience with launching new organizations and new-product branding. As a result, will manage the marketing analysis and market research aspect, which will be relevant as E(ase)-Receipts evolves as an organization. * has extensive experience in manufacturing and operations, while also obtaining a green belt in Six Sigma, indicating his educational background, experience, and training will provide him with the appropriate tools for success in this particular aspect of the business. * Finally, will manage the day-to-day operations of E(ase)-Receipts while also managing the alternate personnel (outside of the E(ase)-Receipts founders) in executing the daily activities necessary for E(ase)-Receipts. Given experience in customer service and people management, she will perform well in this role in supporting the execution of E(ase)-Receipts. The Product & Service
E(ase)-Receipts is an electronic alternative to offer, receive, and organize receipts. The concept lies in the already existing data-gathering system offered by most grocery stores around the United States. Currently most individuals carry “Randall’s,” “Kroger,” or “CVS” cards which offer them discounts….. the consumer scans when they are paying for their purchase. The consumer already has the barcode, used in the scanning process during checkout, on their key ring or in their wallet (Varchaver, 2004). E(ase)-Receipts seeks to eliminate paper receipts by creating a platform to deliver these electronically to the customers. is looking to take the concept one step further and offer a service to have the receipt electronically sent to the consumer to the email address matched in the database-system, which the consumer has already (in many cases) submitted. Conceptually, E(ase)-Receipts will also allow the consumer to download a Smartphone Application which will allow the consumer to have the many barcodes they have in their wallet, or key ring, streamlined into one application. The benefits are numerous, both to the consumer and the businesses involved. On the consumer...
References: Blanchfield, B. B., Heffernan, J. L., Osgood, B., & Sheehan, R. R. 2010. Saving billions of
dollars and physicians’ time by streamlining billing practices
Busch, M. 2011. A shot in the arm. Print Professional, 49(8): 42-44.
Carr, K. (2010). It 's about value, not cost. Marketing: Field Marketing Essays: 15.
Chamberlin, G. 2010. Economic Review: 2010. Economic and Labor Market Review, 4(10):
Chen, M. X., & Iyigun, M. 2011. Patent protection and strategic delays in technology
development: Implications for economic growth
Corona, R., & McCabe, M. B. 2011. Acculturation in marketing to Latinos in the US. Journal of
Business & Economics Research, 9(9): 64-71.
Dean, D. H. 2008. Shopper age and the use of self-service technologies. Managing Service
Quality, 18(3): 225-240.
Dholakia, R. R., & Zhao, M. 2010. Effects of online store attributes on customer satisfaction and
Feeney, Stephanie. Personal Interview. October 18, 2011.
Harrison, T. (2011). Got web? Medical Marketing and Media, 46(6): 48-51.
Hoisington, A. 2011. Paperless policy shows glimpse of health plans’ digital future. Managed
Healthcare Executive, 21(4): 10-11.
Johansson, J. K., & Leigh, L. 2011. The rate of penetration by multinationals into emerging
Kautt, G. G. (2008). Let 's make a deal: How does the bargaining power of clients and
suppliers affect your business plan? Financial Planning.
Kubiak, B. F. 2010. Cross and up selling techniques in e-commerce activities. Journal of
Internet Banking and Commerce, 15(3): 1-8.
Kumar, S., & Arbi, A. S. 2008. Outsourcing strategies for apparel manufacturing: A case study.
Journal of Manufacturing Technology, 19(1): 73-93.
Lamont, J. (2011). KM supports green initiatives worldwide. KM World, 20(7): 8-9.
Lerro, C., & Stepancich, G
Li, M. L., & Green, R. D. 2011. A mediating influence on customer loyalty: The role of
Liao, Y. Y., & Liaw, G. F. 2011. How cues in the multiple store environment influence shopping
mood and patronage satisfaction
Livingston, B. 2002. Sneaky service packs. Info World, 24(34): 20-21.
Lutz, S., & Foong, S. 2008. A strategy fit for a king: A customer experience framework. Journal
of Healthcare Management, 53(6): 356-360.
Maceli, K. M. 2011. Changes in the development process of mobile phone applications bring
opportunities for developers and more options to consumers
Machon, J. 2011. Professional Interview. October 10, 2011.
Markos, S., & Sridevi, M
Meyers, A. D. 2010. Getting to plan b: Breaking through to a better business model. Journal of
Commercial Biotechnology, 16(2): 185-188.
Mininni, T. 2009. Innovation, but what kind? Brandweek, 50(23): 16-17.
Moss, V. 2011. Go green, but comply with Esign. Credit Union Magazine, 77(7): 44-46.
Musico, C. 2009. Keeping a step ahead. Customer Relationship Management, 13(8): 49-50.
Ng, W. 2009. Stalwarts of the market. Incentive, 183(9): 58-63.
O’Cass, A., & Ngo, L.V. 2011. Achieving customer satisfaction in service firms via branding
capability and customer empowerment
Petrick, I. J., & Juntiwasarakij, S. 2011. The rise of rest: Hotbeds of innovation in emerging
Phillips, S. 2010. An app for everything. License Global, 13(4): 140-142.
Ries, E. 2011. Build measure learn. Inc., 33(8): 56-63.
Rivkin, J. 2011. A future in stores. Brand Packaging, 15(1): 10-15.
Robinson, P. Personal Interview. October 15, 2011.
Rolfe, J., Bretherton, P.,Hyland, P., & Soosay, C
Santoli, M. 2011. Famed brands, not so famed maker. Barron’s, 91(37): 19-20.
Seibert, P. 2011. Something new in the neighborhood. American Banker’s Association Journal,
Simpson, Matthew. Personal Interview. October 20, 2011.
Valentine, L. 2011. Smartphones alter banking landscape. ABA Banking Journal, 103(5): 32-
Varchaver, N. 2004. Scanning the globe. Fortune, 149(11): 144-149.
Weiss, M. A. 2011. The use of social media sites by business organizations in their relationships
Whyatt, G., & Koschek, R. 2010. Implementing relationship marketing: Supermarkets’
Wishnow, Daniel. Professional Interview. October 20, 2011.
Woodward, D. R. 2011. Starting in independent practice. Occupational Health, 63(7): 3-6.
Please join StudyMode to read the full document