Cultural Approach to Organization
Clifford Geertz and Michael Pacanowsky describe organizations as having their own culture like a web. Geertz described culture as a shared meaning, shared understanding and shared sense making. This means that any given organization has a particular culture in which the meanings for things are shared between individuals. Geertz has referred to himself as an ethnographer, do observe and analyzes social discourse in thick descriptions. Then, Michael Pacanowsky has applied Geertz's studies on culture to organizations. He said that culture is something an organization is. Culture also is not a whole or undivided. That is why an analysis of corporate culture requires interpretation as well as observation. This situation happened to a stranger from a different culture comes in and try to adapt the new culture that suitable with him or her culture. Therefore, the web of organizational culture is depends on employees performance. Metaphors is taking language seriously means by Geertz. It means metaphors are used by all member of organization. It is a place for ethnographer to start knows about shared meaning of a corporate culture. Ethnographer finds that metaphor is a valuable tool because all the actions taken are based on significant decisions. The symbolic interaction of story is about the cycle of story. It was about an organization story in employee’s description. There are three types of stories told by Pacanowsky. First is a corporate story that means information of ideology which the management wants to share with the employees. Second, personal stories which include personal accounts of themselves that employees share with each other to help to define who they are within the organization and third, collegial stories is about which are stories (positive or negative) that employees within an organization tell about each other. Using the scientific method of ethnography, we can learn to understand the rituals...
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