Ebay Case Study

Topics: Organizational studies, Sociology, Organization Pages: 7 (1118 words) Published: August 29, 2014


1 Describe EBay’s culture using the six characteristics describes in the prescribed text book according to the Corporate culture Index....................................................................................pg 2 2 Briefly explain the socialisation process. ............................pg 5 3 Bibliography.........................................................................pg 7

1. Describe EBay’s culture using the six characteristics describes in the prescribed text book according to the Corporate culture Index. Organisation Culture can be defined as a system of shared beliefs and behaviours such as; the language they use in the organisation, values systems, feelings and attitudes among each other and the interaction and norms of the members in the organisation. This determines how the company, employees and management interact and proceed with business transactions. An organisation’s culture develops mostly over time (Luthans, 2005). This set of beliefs is build within an organisation to create a sense of relation to employees and sometimes also consumers, it can be said that corporate culture is symbolic and identifies the organization as self. Corporate/organisational culture helps the organisation to achieve goals in their own way.

A set of 20 cultural factors was developed by Henry Miglione, termed “Corporate culture index” (Brown and Harvey, 2006) The corporate culture index was developed to measure an organisations culture. These cultural factors include the following characteristics:

Member Identity:
Can be defined as the extent to which an employee indentifies with of within the organisation, taking into consideration their job and field of profession. Team Emphasis:
The degree to with employees is able to work together as a team rather than focusing on individual responsibilities, tasks and activities. People Focus:
This involves the extend to which employees are empowered within the organisation. Autonomy:
This involves the degree of independent and coordinated operation of the different departments within an organisation. Control:
How rules, regulations and direct supervision is used to control employee behaviour that leads to better performance, and to what extent.

Risk Tolerance:
The motivation and encouragement employees receive from the organisation to be more aggressive, innovative, challenging and risk seeking to improve performance and development within the organisation.

Describing EBay’s corporate culture trough using the 6 characteristics mentioned above. Member Identity:
The working environment is casual and informal. Employees know what is expected from them and what they need to do. They stay focused on their goals. With the casual and informal atmosphere employees are able to identify with the organisation easier as they feel at home. In the case study the organisational vision and mission is outlined ant this would make it easier for the employees to identify with the organisation if they know what their working towards or standing for. They feel comfortable in their working environment and this leads to a better sense of identifying with their working environment/organisation. Team Emphasis:

Employees work every day, they understand that a daily contribution is necessary to reach the organisations goals, they even ‘shop talk’ in the tearoom. People Focus:
EBay empower staff by making them brand executives that makes them brand orientated. Employees have freedom within the office to do their work in a casual and comfortable environment to enhance performance. Autonomy:

The department or brand executive is responsible for the specific happenings in the department. Every department operates in a coordinated manner to assure threat every purchase is handled with the upmost importance. Whitman is all about bottom line approach and performance. Control:

Employees know what’s...

Bibliography: Brown, D.R. and Harvey, D. (2006) An Experiential Approach to Organisational Development. 7th ed. Upper Saddle River, New Jersey: Pearson Education Inc.
Luthans, F. (2005) Organisational Culture, Socialisation and mentoring. In: Luthans, F. Organisational behaviour. 10th ed. Boston: McGraw Hill Irwin, pp. 30-55.
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