Due to the many advances in medicine and education over the last century,
longevity has increased tremendously therefore increasing the aged community.
Eight percent of the population of the world are over the age of 65. A large
percent of this demographic group are choosing to live out their golden years
and retire in the country. (Atterton, J. 2008). Although demographic aging carries
with it many challenges, it has its share of contributions and opportunities
for today and future society. Many people falsely believe that the older age group
is a burden to society when in fact, they have quite a bit to contribute to society.
Once these older individuals reach retirement age they are often wealthier,
healthier and much more active than their predecessors. By the time they reach
retirement age, most of these people have built up a considerable amount of
economic and social resources that they can contribute to their community. An
example of this would be in the case of new businesses. Older people are much
more successful when starting a new business than younger people (Atterton, J.
2008). The negative side of the retirement age is that many of the elderly have
completely left the labor force and rely solely on savings, or pensions for
support. Postponing retirement is one solution but may not be possible in all
The increase of the elderly population will be followed by an increased demand
for health care needs, which will have major implications on the health care
workforce. The needs of the elderly are much different than that of younger
people, and because of this physicians will spend an increasing amount of time
treating the elderly. This will naturally increase the overall demand for health
care services and as a result, increase the demand for health care workers.
With the expected increase in health care needs due to the growing elderly
population, the pressure on the Medicaid and Medicare programs will increase. If
the ratio of those working and those retiring doesn’t balance out, there will be an
increase on budget pressures on government programs as well. The economic
pressure to reduce health care costs could result in policies to reduce the
demand for and supply of health workers.
One possible solution for these issues could be the consensus that a higher
level of education as well as greater economic resources, will improve the health
status of the elderly because combined education and economic resources
contribute to a healthier lifestyle. Greater economic resources make it possible
for individuals to purchase more nutritious food, afford medications, and
increasing preventive care. The more educated the elderly are, the more likely
they are to comply with physicians’ instructions, which leads to fewer
complications. Studies show that people with higher levels of education are less
likely to be disabled when controlling for age and other characteristics (Atterton,
Demographic trends could change the types of institutions and caregivers that
service the elderly. If the rates of disability decline, more elderly people would be
able to remain in their homes which would decrease the demand on long term
care facilities and the government programs that predominantly fund the health
care costs of these institutions. There would still be an increase in demand for
home health care but in some cases, family members would be able to provide
The fitness industry would most likely be the best marketing tool when the target
audience is the aging population. Health and fitness is quickly becoming
important to the older population as they aspire to age...
References: Atterton, J. (2008). Demographics of the ageing rural population. Working with Older People, 12(3), 19-22. Retrieved from http://search.proquest.com/docview/213986269?accountid=35812
Sauvy, A. (1963). DEMOGRAPHIC AGEING. International Social Science
Journal, 15(3), 355.
Brunetti, M., & Torricelli, C. (2010). Demographics and asset returns: Does the dynamics of population ageing matter? Annals of Finance, 6(2), 193-219. doi: http://dx.doi.org/10.1007/s10436-008-0114-6
Freedman, VA and Martin, LG. 1998. Understanding Trends in Functional Limitations Among Older Americans. American Journal of Public Health. Vol. 88(10): pp. 1457-1462.
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