Organizational Behaviour

Topics: Organizational culture, Amazon.com, Jeff Bezos Pages: 4 (1047 words) Published: April 27, 2014
Amazon.com

My essay will introduce the culture and organizational strategies of Amazon.com. I focus on the evolution of Amazon.com, the organization culture with the Schein's three levels of culture, the truth of working on Amazon, why is amazon so successful on the basis of organizational strategies and how to improve in the original basis.

Organizational culture could be the core of the company and exists from the start of Amazon.com. Organizational culture is the shared values, beliefs, and norms which influence the way employees think, feel, and act towards others inside and outside the organization. The culture can be divided into three levels by Edgar Schein. The first level of culture is surface manifestations. Amazon.com is well-known as the largest online retailer in the world. It was founded in 1994 and is also an American international electronic commerce company with headquarters in Seattle, USA. Jiffrey P. Bezos, the founder and the CEO of Amazon, he named the company that began with 'A' so it would appear early in alphabetic order. 'Amazon' is a place that is 'exotic and different'. Bezos believed that 'the biggest river in the world, the biggest store in the world'. He will always be the employees' hero because he established the company and The corporate mission of workers in Amazon is to be Earth's most customer-centric company. Thereby employees are the important part of organization. The slogan of workers is 'Work Hard, Have Fun, Make History'. Organizational value is the second level that provides a common direction for all employees, and to guide their behavior. Warehouse workers have unimaginative pressure. They should pay attention to searching goods every second in the storage and even in the dark, they should continue work. Every employee works hard and is good at teamwork because they cooperated well with each other and employers. They improve the organizational effectiveness to make customers feel quickly and efficiently....
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