Strategic Management and Sony

Topics: Strategic management, Marketing, SWOT analysis Pages: 3 (596 words) Published: April 26, 2013


As the world knows, Sony has been fighting a losing battle for many years against rivals such as Samsung and Apple. The purpose of writing this report is to provide solutions, implementations and recommendations and at the same time form a recovery plan for Sony to boost up its sales and reputation. The background of Sony will be illustrated in the next section.


Sony Corporation is originated from Tokyo, Japan. Their name Sony is derived from a Greek word Sonus which means the goddess of sound. They are the leading manufacturer of electronics, and information technology productions which caters for all the end users globally. Their superiority and excellence in electronics makes them one of the most inclusive technology companies in the world. Sony’s slogan is “Sony. Like no other”. In the year 2012, Sonny made consolidated annual sales of approximately $79 billion. Lastly, Sony has 162,700 employees worldwide.

Strategic Management Analysis

The strategic management analysis helps a company analyse and evaluate their situation in the business world in order to help create and maintain competitive advantages. By analysing Sony’s strategic management, it will be easy to implement ideas to boost up their reputation and form a recovery plan for Sony. The strategic management tools which will be used for this report is the Value Chain analysis, PESTLE analysis, SWOT analysis, Porter’s Five Forces, Marketing and Customer Segmentation analysis.

Value Chain Analysis

Value Chain analysis is used to evaluate each and every primary and support activity that is included in a company’s products or services. The Value Chain analysis for Sony will be illustrated as follows.


Sony Corporation venture their business across different continents. Their production domain is all over the world from Asia to U.S And also across Europe. All the details are as follows:

1. Approximately 50% of the electronics...
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