Successful Communication

Topics: Communication, Organizational culture, Organizational studies Pages: 8 (2698 words) Published: August 19, 2014
In order to have a successful organization, the ability to communicate effectively with colleagues and superiors is important. Having effective communication helps us to better understand a person or situation and enables us to resolve differences, build trust and respect, and create environments where creative ideas and problem solving can flourish. Communication Is not as simple as it may seem; there are many levels to accomplish effective communication. Effective communication combines nonverbal communication, focused and active listening, along with the skill to manage stress, and the capacity to identify and comprehend your own emotions and those of the person you are communicating with.

In order to plan for successful communication within an organization, communication must first be defined. Communication is the method of conveying concepts and material from one person to another. Communication can be found in different forms, including: word of mouth, stories in print, posters, brochures, and through various technological mediated channels. To communicate effectively, it helps to plan out what you want from your communication, and what you need to do to get it.

Effective communication is crucial to a group’s success. The group’s structure should be planned to ensure that individuals and departments that need to synchronize their energies have lines of communication that are put together into the structure. For example, the budget analyst and financial department may report to the Chief Financial Officer and Senior Vice President of Marketing, because both of these members of senior management depend on the reports provided by financial planning.

Successful communication helps build relationships within the group and organization. When employees know the chain of command, they know who they can easily turn to for needed assistance or guidance. All members of the organization need to understand their roles and responsibilities and to whom they are accountable to and for; organizations can achieve this through successful communication. All too often in the corporate world, as well as in the public, we are inundated with ideas on how corporate culture should be, often these can be conflicting views. One definition of culture comes from Edgar Schein, one of the most respected and echoed writers in the field of corporate culture. According to Mr. Schein, “Culture is the deeper level of basic assumptions and beliefs that are shared by members of an organization, that operate unconsciously and define in a basic ‘taken for granted’ fashion an organization’s view of itself of and it environment” (Schein, 2004). As quoted, via Schein, in the course text, “Culture is both a "here and now" dynamic phenomenon and a coercive background structure that influences us in multiple ways” (Weiss, 2011, p. 3.1). Whatever the culture of a corporation may be, it is something that is developed and disseminated throughout the company. The most prolific person in building and passing down corporate culture is the company founder or leader. The leader, whether knowingly or not, forms the culture of the organization. The actions of the leader, which are based upon his life experiences, assumptions about employees, and subsequent selected leadership style, dictate the cultural norms. If they are successful they will be kept in practice. If they are not successful, new strategies will be formed. This can happen through the corporate leadership or successful subset cultures within the same corporation; which occur when group members adjust the culture of the leader to what best suits their subset within the company, as well as by newcomers bringing their own assumptions. If these work better than the leader’s original ideals they may be adopted. However, one should note that changing culture can be a tricky and in some cases a seemingly impossible task. As Hofstede said, culture is the “collective programming of the human mind,” and the...
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