Unit 1 Assignment Brief 1

Topics: Organization, Strategic management, Management Pages: 3 (791 words) Published: May 19, 2015
Assignment brief
Unit number and title
Unit 1: The Business Environment
BTEC Level 3 Diploma in Business
Start date


Mr Taylor / Ms Martin


P1, P2, P3, P4, M1, D1

Assignment title
Two Businesses on our Doorstep.
The main purpose of this assignment is to: enable you to describe the different types, purposes and ownership of businesses and to evaluate the influence exerted by stakeholders. Scenario
You have been asked to prepare background material for a Reporter who is planning a new feature article. The reporter wants to focus on two contrasting business organisations with a presence in your local area, and has asked you for information on them, covering their purpose, ownership and the roles of different stakeholders. Task 1

You need to select two local organisations for your research. One should be a small organisation in the private sector- (Marks & Spencer’s). Your large organisation should be in the public sector (Shell). These two organisations must have a presence in your local area, although this could just be a branch (or shop or office) of your larger organisation.

Your are required to describe each business according to the following:

Type: Does it belong to the public, private or not-for profit (voluntary) sector? Is it local, national, or international? What about its business activities: does it belong in the primary, secondary or tertiary sector? Purposes: What are its business purposes, in terms of products and services, and how does the business interact with its customers? Ownership: Describe the type of the business’s ownership, and the implications of this for the way it does business. This provides evidence for P1

Task 2
Every business has several stakeholders who influence its operations in different ways and to varying degrees. For both your businesses, identify and describe the different stakeholder...
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